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eno

connecting family life

Oska

Where Style Meets Serenity

Penrose

Comfort That Stays

Where Christmas Traditions Begin

Black Friday Categories

BLACK FRIDAY

New Lines Added

Up to

50% OFF*

Delivery Information

Standard delivery during Black Friday is expected to be 4–7 days. Your order may arrive in separate parcels but you won't be charged extra.

Up to 40% off*
Pushchairs
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Up to 40% off*
Nursery Furniture
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Up to 40% off*
Clothing
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Up to 50% off*
Bedding & Decor
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Your one-to-one shopping experience

Book your Black Friday Buying for Baby appointment this November to enjoy savings of up to 50% – plus you’ll be entered into a prize draw for the chance to win your order back!*

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Buying for Baby

BLACK
FRIDAY

Up to

60% off

November 28–30, 2025

Shop Now

eno

connecting family life

Oska

Where Style Meets Serenity

Have Questions About Our Products?

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Glossary

Airflow

Circulates air evenly through the mattress to keep baby cool and comfortable.

Airmesh

3D fabric that channels air through and out the mattress, enhancing breathability and temperature regulation while protecting mattress’ inner health for increased longevity.

Bonnell Coil Springs

Interlinked springs that provide a versatile and highly durable sleep surface.

Crush Resistant Walls

Firm fibre-edged walls which keep the mattress in optimum condition for longer.

Dual Sided

Double-sided mattress with two different sleeping surfaces, intended to flip between a soft side for baby and a firmer side for toddler.

Duo Airflow Pocket Springs

Exclusive to Mamas & Papas, specially designed springs that provide enhanced comfort and firmer support as a child grows while improving airflow and breathability.

Fibre Core

Chemical-treatment-and-foam-free mattress core that has no odour and never discolours whilst helping to improve airflow, prolonging the mattress's inner health.

Inner Protector

Wipe-clean, non-removable inner cover that protects the core and allows the mattress to be used when the removable cover is in the wash.

Intelligent Fabric

Provides extra ventilation, better circulation of air, moisture regulation and durable comfort.

Pocket Springs

Individually pocketed springs that adapt to child's movement and changing weight, ensuring long-lasting support.

Purotex Technology

An active, 100% natural probiotic treatment that releases friendly bacteria into the mattress to prevent harmful bacteria, dust and allergens.

Spring Count

The higher the spring count, the more enhanced the comfort and performance of the mattress.

Toddler Sleep Surface

Mattress surface specifically designed for a toddler's growing body that constantly adapts to support their changing size, weight, and sleep posture needs.

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Glossary

Buggy:

Another word for pushchair, often used interchangeably.

Carrycot:

A separate cot-like unit where baby can lie-flat. It attaches to the pushchair frame. Some pushchairs include a carrycot, others have it as an optional add-on.

Car seat compatible:

This refers to a pushchair that can be fitted with a car seat. It allows you to click your car seat into your pushchair with baby inside it, so you don’t need to disturb them by removing them from their car seat. It’s useful when you want to pop in and out of the car. Or if your baby is napping and you don’t want to wake them. Not every pushchair is car seat compatible with every car seat, so you’ll need to check. Often adaptors can be used to make a pushchair compatible with a car seat, but again this will depend on the model of pushchair and car seat, so always check. And remember being in their car seat for extended periods isn’t advised- check the NHS guidance for more information.

Parent-facing Mode:

Otherwise known as ‘rear-facing.’ This is when they’re pushchair faces the parent pushing them, allowing you to keep an eye on your little one. It helps them to feel safe, facing a familiar face. A lovely way to bond. First-stage pushchairs are usually in this mode, or you’ll have the option to be in this mode.

Pram:

This is another word for pushchair, often used as a term for a newborn pushchair with carrycot.

Pushchair:

The overarching term for prams, strollers and modes of transport for little ones! This tends to cover all the categories and types on the market.

Stroller:

An American term for lighter more compact pushchairs, often used after the age of 6 months.

Travel System:

A travel system consists of a pushchair frame, upon which other parts can be fitted. These parts include carrycot, seat unit and car seat. These are all purchased together as a package or ‘bundle’ meaning they’re good value for money. For more info read our Travel Systems Buying Guide.

World-facing Mode:

Also known as ‘forward-facing’ mode. Most first-stage pushchairs give you the option to move into this mode when you’re ready. As your baby develops and becomes inquisitive, you might want to swap to world-facing mode so they can watch the world around them. It’s advised to make this transition gradually- try an hour at a time - so they won’t feel too overwhelmed by their new view.

×

Glossary

Buggy:

Another word for pushchair, often used interchangeably.

Carrycot:

A separate cot-like unit where baby can lie-flat. It attaches to the pushchair frame. Some pushchairs include a carrycot, others have it as an optional add-on.

Car seat compatible:

This refers to a pushchair that can be fitted with a car seat. It allows you to click your car seat into your pushchair with baby inside it, so you don’t need to disturb them by removing them from their car seat. It’s useful when you want to pop in and out of the car. Or if your baby is napping and you don’t want to wake them. Not every pushchair is car seat compatible with every car seat, so you’ll need to check. Often adaptors can be used to make a pushchair compatible with a car seat, but again this will depend on the model of pushchair and car seat, so always check. And remember being in their car seat for extended periods isn’t advised- check the NHS guidance for more information.

Lie-flat seat:

A pushchair seat that reclines to a 180-degree position, to create a flat enough surface to be suitable for newborns.

Parent-facing Mode:

Otherwise known as ‘rear-facing.’ This is when they’re pushchair faces the parent pushing them, allowing you to keep an eye on your little one. It helps them to feel safe, facing a familiar face. A lovely way to bond. First-stage pushchairs are usually in this mode, or you’ll have the option to be in this mode.

Pram:

This is another word for pushchair, often used as a term for a newborn pushchair with carrycot.

Pushchair:

The overarching term for prams, strollers and modes of transport for little ones! This tends to cover all the categories and types on the market.

Stroller:

An American term for lighter more compact pushchairs, often used after the age of 6 months.

Travel System:

A travel system consists of a pushchair frame, upon which other parts can be fitted. These parts include carrycot, seat unit and car seat. These are all purchased together as a package or ‘bundle’ meaning they’re good value for money. For more info read our Travel Systems Buying Guide.

World-facing Mode:

Also known as ‘forward-facing’ mode. Most first-stage pushchairs give you the option to move into this mode when you’re ready. As your baby develops and becomes inquisitive, you might want to swap to world-facing mode so they can watch the world around them. It’s advised to make this transition gradually- try an hour at a time - so they won’t feel too overwhelmed by their new view.

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Glossary

Bedside crib:

A baby sleep space specially designed to be placed next to the parents’ bed.

Moses basket:

A portable, lightweight basket used as a safe place to put baby down or for them to sleep, typically used around the house and during the first few months of baby's life.

Cot/Cotbed:

A sturdy, enclosed bed designed for babies and young children. Cotbeds can be adapted into a toddler bed, extending their use.

Co-sleeper:

A type of baby sleep solution that allows a baby to sleep close to a parent’s bed, either attached to it or sharing the same sleep surface safely.

Bassinet:

A small, enclosed sleeping space designed for newborns, typically used during the first few months of life.